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This sounds like a fairy tale, doesn’t it? Not so fast…. Few people currently question the opportunity social media has to revolutionize industries and companies. Many organizations are currently leveraging social media to transform their business by allowing them to engage with their customers, partners and influencers to offer a more consistent and real-time customer …Continue Reading
Each year, CeBIT showcases digital IT and telecommunications solutions from around the world. This year, the world’s leading high-tech event was held from March 5-9 in Hannover, Germany. We at NextPrinciples used our Social Analytics & Engagement platform to analyze social media engagement at the event in real time. In our analysis, we analyzed the …Continue Reading
Analytics are important to the way we do business. They help us learn more about everything from who our customers are to how effectively we are doing business with them. The more efficiently we can analyze the data, the better able we are to understand and serve our customers. A major problem to date has …Continue Reading
Today is my first day as Head of Marketing and Product Management at NextPrinciples, and I wanted to both introduce myself and explain why I decided to join. As VP of Social Media Audience Marketing at SAP, I spent the last 3+ years leading many of SAP’s social marketing initiatives (if you are interested in the …Continue Reading
Satya and I attended the SAP Startup Forum today where we had an opportunity to share our solution with the SAP innovation team as well as with other entrepreneurs. The event showcased SAP’s #HANA Big Data initiative and the startups were asked to demonstrate how they build upon the #SAP #bigdata solution. Kudos to the …Continue Reading
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