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What is Social Lead Management?

The process of identifying, profiling, scoring and nurturing NEW leads on social channels or enhancing EXISTING leads with social profiles, scores and insights

Social Scoring

Auto scoring of leads based on demographic and behavioral attributes that are defined by business users

Social Profiling

360 degree views of leads based on extended profiles across social and traditional channels with auto matching

Social Insights

Insights on leads based on topics of interest, sentiment, intent and networks across social channels

Why should you care?

NextPrinciples makes quantifying social media ROI quick and easy

More leads

Identify new leads on social channels based on their profiles and social interactions

Better Leads

Better quality of leads based upon who they are and what they are talking about

Faster time to revenue

Cross channel nurturing via integration with CRM and Marketing Automation platforms

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