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While there was been a lot of talk in the last few years about Social Media and the B2C market, there’s been a too broad a brush that has been used to paint the ‘B2C’ sector. Not every company that sells to consumers sells soda, chips or soaps. There are many companies that sell longer …Continue Reading
Last week, I had the opportunity to be the keynote speaker for the Social Analytics day at DataWeek SF 2012. This was an opportunity that presented itself at the last minute and despite the fact that we had a gazillion other things going on, we thought it was worth it to be able to talk …Continue Reading
There have been numerous online debates recently on whether Facebook or Twitter or LinkedIn is the most effective channel for B2B lead generation and many ‘gurus’ have decreased the signal/noise ratio of this discussion. I thought it would be useful to some of our readers to know what one of our customers is doing in …Continue Reading
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