What is Social Marketing Automation?

Social Marketing Automation is the process of identifying, profiling, scoring and nurturing NEW leads on social channels or enhancing EXISTING leads with social profiles, scores and insights. More than just Social Selling

Key Capabilities of Social Marketing Automation

Lead Identification

Identify new leads from social channels and match existing leads to their social profiles

Social Lead Scoring

Qualify your leads based on social demographic and behavioral criteria

Lead Nurturing

Nurture your leads on social channels with advanced engagement capabilities

Extended Profiles

Enhance social leads with extended profiles and understand them better

Lead Analytics

Analytics at the individual lead as well as segment level based on social interactions

Conversion Reporting

Get detailed real time reports on a variety of metrics including revenue contribution

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Lead Identification

Identify new leads from social channels and match existing leads to their social profiles

Trackers

Define criteria the way you want

Searching for new leads has never been simpler. Define the duration of the search and filter criteria such as the keywords, location, language and type of lead within a “Tracker” and you are done. You can assign scoring rules to each Tracker to help prioritize the leads. You can also define as many Trackers as your business needs without needing to contact us. Of course, if you want, we are here to help.

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Trackers

Enhance your existing leads

If you have leads already in your Marketing Automation or CRM system or even just in plain old Excel, you can easily import them and add them to a Tracker in order to find out their social profiles. Make your dry, passive lead data come alive with social profiles and interactions.

 

Lead Scoring

Qualify your leads based on social demographic and behavioral criteria

Rules

Lead Scoring made easy

You can decide how to score your leads based on their Demographic information (from profiles that are shared publicly on social channels) or Behavioral data (from the content and sentiment of their tweets and posts). You can define as many Scoring Templates as your business needs and apply a template to each tracker.

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Lead Nurturing

Nurture your leads on social channels with advanced engagement capabilities

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Segments

Tag your leads

You can group your leads into Segments using static or dynamic criteria. If you want a list of leads as they are, create a static segment. If you want the grouping criteria to be applied automatically for any new leads in the future, create a dynamic segment.

Templates

Flexible creation of content

Create different templates for content that you would like to publish to your leads on social channels e.g. you may want to create different content for leads depending on where they are within your funnel. You would typically add a “Call to Action” within each template.

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campaigns

Campaigns

Drip feed your leads

Create as many different campaigns as needed. For each campaign, define the duration as well as the waves that make up the campaign. Waves are explained below.

Waves

Engage with your leads in different phases

You can create as many waves within a campaign as needed. A Wave is where you bring together the Campaign and the Template associated with that wave. Within a wave, you can also define a Stream which is where you pick the leads that are targeted for that wave. You can then post the content immediately on social channels or schedule it for a future time.

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Campaign Analysis

Understand the performance of your campaign

The content that you publish is personalized for each target lead. So, not only can you analyze how many leads were targeted in a wave but you can also determine the social interactions (e.g. the number of retweets and favorites) on the content. To close the loop between social and traditional channels, you can determine who responded to your call of action by clicking on the hyperlink within the content.

 

Lead Management

Manage and take action on all your leads from one central location

Cockpit

Manage your leads centrally

By using the Cockpit, you can slice and dice the leads that are in your database using a variety of criteria. You can also carry out mass actions on your leads such as activating them, assigning them to segments, deleting or exporting them

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Extended Profiles

Enhance social leads with extended profiles and understand them better

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Lead Profile

Understand your leads better

For both net new leads identified from social channels as well as leads that you import from your existing systems, you can get extended profiles of the leads based on the information that they are publicly sharing on social channels. 360° views of your leads across social and non-social channels.

 

Lead Analytics

Find out what your leads' topics of interest are

Lead Analytics

Make your leads come to life

Analytics are built for leads that you mark as “Active”. One such analysis is a heatmap of the top topics that the lead is talking about on social channels. The number of leads that you can mark as “Active” is determined by the Edition that you subscribe to.

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In-depth Analytics. Seamless Engagement. Tight Integration.

Listening

Listen to social channels for interactions based upon easy to define filter words

Analytics

In depth,real-time analytics designed by business users for business users

Engagement

Seamlessly engage and publish back on social channels

Uber Profiles

Enhance social contacts with extended profiles and understanding of what they are talking about. Get a ‘tag cloud’ for each of your contacts

Integration

Out of the box integration allows social interactions to be transferred to leading CRM and Marketing Automation Platforms

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Social Marketing Automation

All the plans below include the capabilities as described in the Product Tour.

Premium

$999 Per month
  • 2,500 raw leads
  • 2,500 leads with social profiles*
  • 1,000 active leads
Contact Us

Enterprise

$2,499 Per month
  • 10,000 raw leads
  • 10,000 leads with social profiles*
  • 5,000 active leads
Contact Us
* where available

Social Media Management

Standard

$299 Per month

Premium

$999 Per month

Enterprise

$2,499 Per month
Have questions?Contact Us