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We talk to companies, thought leaders and analysts in the Social Business/Customer Experience/CRM space and learn from them on a daily basis – one of the key things that strikes me is that while we are currently focusing on how to enable companies to incorporate Social Media channels into their current customer-centric strategies, there is …Continue Reading
While there was been a lot of talk in the last few years about Social Media and the B2C market, there’s been a too broad a brush that has been used to paint the ‘B2C’ sector. Not every company that sells to consumers sells soda, chips or soaps. There are many companies that sell longer …Continue Reading
The enterprise software market seems to have no memory. If you have been in it for more than a handful of years, you may have seen the repetitive patterns emerging. One of these patterns is the move from diverse, niche solutions in the early days of a new domain to suites that integrate different parts …Continue Reading
Anyone with even the tiniest bit of business sense knows that in order to sustain a business, the customers have to be happy. But customer satisfaction extends far beyond a pleasant in-store experience and satisfaction with purchases. Customer satisfaction also must include the ability to voice their thoughts and share their experiences. And though it …Continue Reading
You don’t need to be an online reputation expert to know that every move you make in the social sphere can be (and often is) viewed by others. When you ‘Like’ a politician on Facebook, one might assume that you agree with his or her platform. When you follow a band or musician on Twitter, …Continue Reading
For a long time, the business case for replicating popular social networking models in a corporate environment seemed dubious at best. One business owner I spoke to even called the technology more of a distraction than efficiency enabler. That was until I actually talked to some corporate social enterprise application users, all of whom claimed …Continue Reading
Now that we’ve covered the golden rules of blogging and Twitter, let’s talk about Facebook. As the most-used social network, you can almost guarantee that your target market is present there. If you’ve also made the decision to establish a presence, there are a few “golden rules” you can follow to help you maximize the …Continue Reading
As we’ve been discussing, blogging is a crucial part of your overall content strategy. And while there are aspects of varying complexity to consider as a blogger, there are a number of relatively simple steps that you can take in order to start making the most out of your business blog (or any blog, for …Continue Reading
Regardless of how well-known your company is (or isn’t), who you are, where you’re from, or what you do, if you have a blog, there will be negative comments. Eventually this is something that everyone has to deal with, especially if you write about anything that is controversial in nature. Negative comments can come from …Continue Reading
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Use Your Social Media Powers for Good, Not Evil
Posted on by Satya Krishnaswamy
One of the greatest benefits of Social CRM is the ability to monitor the conversations that are happening around our brands/products/companies. We can get an idea of the sentiment and listen in on customer experiences. In fact, many businesses are using this ability more and more to improve their customer service. And for a lot …Continue Reading