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From Klout to Kred to Peer Index, social influence has been a hot topic garnering much debate recently. Businesses work to identify the influencers in their industry because getting their attention could bring in lots of new leads. Influencers are highly sought after, in short, because they’re good for business. Using social CRM solutions, you …Continue Reading
Anyone with even the tiniest bit of business sense knows that in order to sustain a business, the customers have to be happy. But customer satisfaction extends far beyond a pleasant in-store experience and satisfaction with purchases. Customer satisfaction also must include the ability to voice their thoughts and share their experiences. And though it …Continue Reading
Now that we’ve covered the golden rules of blogging and Twitter, let’s talk about Facebook. As the most-used social network, you can almost guarantee that your target market is present there. If you’ve also made the decision to establish a presence, there are a few “golden rules” you can follow to help you maximize the …Continue Reading
As we’ve been discussing, blogging is a crucial part of your overall content strategy. And while there are aspects of varying complexity to consider as a blogger, there are a number of relatively simple steps that you can take in order to start making the most out of your business blog (or any blog, for …Continue Reading
As you’ve been reading up on content marketing and blogging, you’ve perhaps heard the term “search engine optimization” – or SEO, for short. But what is it? In its most boiled-down form, SEO encompasses the techniques that you use in order to help your web site or blog to be found. Not only that, but …Continue Reading
Regardless of how well-known your company is (or isn’t), who you are, where you’re from, or what you do, if you have a blog, there will be negative comments. Eventually this is something that everyone has to deal with, especially if you write about anything that is controversial in nature. Negative comments can come from …Continue Reading
By now you’re hopefully aware that having a blog is the cornerstone of your business’s content strategy. You’ve likely also heard it said, however, that you need a good mix of content to keep readers interested and engaged. But what does that mean? Does it mean you have to create content in addition to your …Continue Reading
If you’ve been paying attention to the business world, you know that content marketing is hot right now. In fact, it might even seem as if this specific branch of marketing emerged from thin air: one day you’d never heard of it, and the next, it was all anyone could talk about. Like many other …Continue Reading
On several occasions, we’ve talked on this blog about the importance of monitoring the social conversations that are happening about your brand. A failure to monitor these comments and conversations could result in any number of negative side effects, not the least of which is a full-blown social media crisis. And that’s something that nobody …Continue Reading
If you were asked to name a few social media crises off of the top of your head, you could probably do it, right? Surely you’ve heard about The Red Cross “beer tweet” or the Chrysler employee who angrily tweeted that nobody in Detroit knows how to drive. These are high-profile examples, of course. So …Continue Reading
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