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Esteban Kolsky (@ekolsky) of ThinkJar recently wrote a nice blog post “IBM Heralds The Mainstreaming of (Not Social) Business”. He was referring to IBM’s flagship ‘Get Social’ event ‘IBMConnect’ held in Orlando last week (January 27 – 31). We agree with Esteban that it is not about ‘just’ social but it is about enabling customer centric …Continue Reading
In our previous post, we established a growing concern among large and mid size enterprises the inability to manage risk, governance and performance objectives. In essence, what we are seeing is that these large and mid-sized organizations have trouble adequately maintaining their social portfolios because of social media profile proliferation. These profiles might be created …Continue Reading
It’s no surprise that many companies, particularly large enterprises, have found the need for multiple social accounts. Social media has become such a widely used method of marketing, engaging, and interacting between businesses and their clients. In a large organization, every portfolio, line of business, and geography feels the need to have a voice, and …Continue Reading
When businesses make a real drive to incorporate social media, it becomes difficult to ignore the usefulness social channels bring to online events and marketing campaigns. As we become increasingly more social in our businesses, we almost can’t help but to plan for our campaigns to have a presence there. Now many businesses are also …Continue Reading
Anyone with even the tiniest bit of business sense knows that in order to sustain a business, the customers have to be happy. But customer satisfaction extends far beyond a pleasant in-store experience and satisfaction with purchases. Customer satisfaction also must include the ability to voice their thoughts and share their experiences. And though it …Continue Reading
Now that we’ve covered the golden rules of blogging and Twitter, let’s talk about Facebook. As the most-used social network, you can almost guarantee that your target market is present there. If you’ve also made the decision to establish a presence, there are a few “golden rules” you can follow to help you maximize the …Continue Reading
Of all the social media platforms, Twitter has undoubtedly made one of the biggest impacts on how we communicate, network, and do business. In fact, there are over 500 million active Twitter users who send over 340 million tweets each day. With those kind of numbers, it’s easy to see how the platform has become …Continue Reading
Regardless of how well-known your company is (or isn’t), who you are, where you’re from, or what you do, if you have a blog, there will be negative comments. Eventually this is something that everyone has to deal with, especially if you write about anything that is controversial in nature. Negative comments can come from …Continue Reading
Social media continues to take the business world by storm. But while fields like marketing and public relations are eager to roll up their sleeves and get their hands dirty, plenty of other fields are shying away from social media. It’s not necessarily that professionals in these other fields aren’t interested in using social media …Continue Reading
On your first day of school, someone explained the rules to you. Whether it was a teacher, an administrator, or other students who were older than you, someone relayed expectations. You learned to take turns, to stand in line quietly, and to raise your hand when you wanted to speak. What’s more, you were probably …Continue Reading
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