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As social media becomes such an integral part of marketing, among the most important decisions businesses face these days is whether or not to outsource their social media teams. One of the biggest mistakes a business can make when introducing social is making it one person’s job, who already has a full time job and …Continue Reading
How Social can Help Fulfill the Promise of Delightful Customer Experience Which is better: Social CRM or Traditional CRM? Satya Krishnaswamy says that’s a false choice. The reality is they work together. While companies have wrestled with CRM and integrating social effectively into their CRM, it is actually an huge opportunity when you bring all …Continue Reading
Analytics are important to the way we do business. They help us learn more about everything from who our customers are to how effectively we are doing business with them. The more efficiently we can analyze the data, the better able we are to understand and serve our customers. A major problem to date has …Continue Reading
Spend any amount of time around prospective students entering universities, and one thing will become very apparent and quite quickly: they are social creatures. Their social interactions extend far beyond in-person interactions. They are always connected via various social networks and eager to learn more about the things that interest them. So it only makes …Continue Reading
The 2013 International Consumer Electronics Show, or CES, wrapped up on January 11. We at NextPrinciples were tracking the event using our Insight-to-Action Social Analytics and Engagement Platform, and were able to derive some interesting trends and insights coming out of the show. The volume of conversation was high and extremely engaging. You can check …Continue Reading
It’s no surprise that many companies, particularly large enterprises, have found the need for multiple social accounts. Social media has become such a widely used method of marketing, engaging, and interacting between businesses and their clients. In a large organization, every portfolio, line of business, and geography feels the need to have a voice, and …Continue Reading
If one of social media’s main goals is to amplify a message by connecting groups of people, and if one of nonprofits’ main goals is to promote a message in order to bring people together for a common cause, then it seems as though social media and non-profits are a match made in Heaven. We’ve …Continue Reading
Hands down, one of the biggest excuses for not getting one’s business involved in social media is the size of the business. “We’re far too small. No one knows us. We’re not one of the big guys. It makes sense for them, but it doesn’t make sense for us.” That’s the line of thinking that …Continue Reading
It feels, sometimes, as though social media might be the least social activity ever, doesn’t it? It’s easy to get caught up in echo chambers or feel like there’s a process that we have to follow – rules that someone else set, and so everyone else must abide. Within businesses and organizations, this rings especially …Continue Reading
Tracking interactions with social CRM adds a completely new layer (or layers, depending on how you look at it) to your traditional CRM experience. Suddenly you find yourself monitoring conversations that are happening quickly – and constantly, it seems. It can be really difficult to keep up. It’s easy, then, to just start recording all …Continue Reading
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