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As social media changes the way we do business and the speed at which we do it, it stands to reason that it changes our expectations as well. More specifically, it changes customer expectations, when it comes to customer care. Customer care used to be such an arduous task for consumers. And indeed, it was …Continue Reading
We like to think that no kind of PR crisis will never happen to us, but in reality, it can happen to anyone. And the fact of the matter is that as our social media use increases, these crises are actually more likely to be social in nature. As long as you’re using social media, …Continue Reading
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