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The 2013 International Consumer Electronics Show, or CES, wrapped up on January 11. We at NextPrinciples were tracking the event using our Insight-to-Action Social Analytics and Engagement Platform, and were able to derive some interesting trends and insights coming out of the show. The volume of conversation was high and extremely engaging. You can check …Continue Reading
As 2012 starts to wind down, we’re all looking toward new technologies and uses for current technologies in 2013. Social media is an ever-evolving entity, no doubt about that. But in order to get a clearer picture of where you’re going, it’s often helpful to stop and take stock of where you’ve been. Across the …Continue Reading
Ever so often, I am asked the question ‘So how do I get started on Social?’ It seems so easy but yet so daunting. Social media is an incredibly vast space. It seems like every day there are new networks or tools becoming available, and all of them with similar – and yet, also different …Continue Reading
Hands down, one of the biggest excuses for not getting one’s business involved in social media is the size of the business. “We’re far too small. No one knows us. We’re not one of the big guys. It makes sense for them, but it doesn’t make sense for us.” That’s the line of thinking that …Continue Reading
It feels, sometimes, as though social media might be the least social activity ever, doesn’t it? It’s easy to get caught up in echo chambers or feel like there’s a process that we have to follow – rules that someone else set, and so everyone else must abide. Within businesses and organizations, this rings especially …Continue Reading
Tracking interactions with social CRM adds a completely new layer (or layers, depending on how you look at it) to your traditional CRM experience. Suddenly you find yourself monitoring conversations that are happening quickly – and constantly, it seems. It can be really difficult to keep up. It’s easy, then, to just start recording all …Continue Reading
We like to think that no kind of PR crisis will never happen to us, but in reality, it can happen to anyone. And the fact of the matter is that as our social media use increases, these crises are actually more likely to be social in nature. As long as you’re using social media, …Continue Reading
Traditional customer relationship management (CRM) solutions have long been helping businesses to manage their relationship with customers and prospects tracking all their interactions that happened over the phone and email – the traditional channels. These solutions make it possible for businesses to monitor leads, make notes following any kind of communication, and to, generally speaking, …Continue Reading
When businesses make a real drive to incorporate social media, it becomes difficult to ignore the usefulness social channels bring to online events and marketing campaigns. As we become increasingly more social in our businesses, we almost can’t help but to plan for our campaigns to have a presence there. Now many businesses are also …Continue Reading
It’s no secret that your customers are talking about you across various social media platforms. When it comes to bad experiences and a general need for customer service, this becomes a Great Truth. Before social media, if we had a problem with a product or a company, we had to call customer service hotlines or …Continue Reading
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