While we have adopted a use case-based approach in our development methodology, we are developing our solution with a platform mindset. We are doing this so our solution can continue to evolve in a coherent fashion as our customer requirements grow. Following are the key guiding principles embedded in NextPrinciples’ ‘Insight-to-Action’ architecture:

• Rich and consistent user experience - our customers can deploy without specialized training
• Scalability - deal with the growing social big data
• API abstraction - manage the ever-changing social APIs and integration into CRM systems
• Reusability - leverage our customers’ and our own resources