Engagement

• Listen to conversations, and engage with your social media communities across Twitter, Facebook, LinkedIn, YouTube and blogs in one, easy-to-use solution
• Track trends, conversations and relationships influencing your industry today
• Monitor performance and activities across campaigns and communities
• Respond directly on those channels through the publishing features that are specific to each channel

Workflow

• Assign subject matter experts to follow up on a conversation based on specific keywords and even track and report the progress
• Set up rule-based alerts to notify you when key influencers take a certain predefined action

Analytics

• Leverage easy-to-use but insightful social graphs identifying key trends, influencers and relationships
• View summary reports with drill down options showing you the impact of your social media initiatives and export those to Excel or your Business Intelligence platform
• Customize reports easily based upon previously saved, or on-the-fly filters, including dates, keywords, regions and inputs
• View and act on real-time data from campaigns and not a report from last quarter

CRM integration

• Automatically create and assign a CRM lead to the sales team
• Create a CRM support ticket for customer support employees

Risk Management

• Receive alerts of crises brewing on social media channels before they get out of control so that you can take timely action
• Ensure brand compliance in terms of what is being said and how