Analytics

• Leverage easy-to-use but insightful infographics and social graphs identifying key trends, influencers and relationships
• View summary reports with drill down options showing you the impact of your social media initiatives and export those to Excel or your Business Intelligence platform
• Customize reports easily based upon previously saved, or on-the-fly filters, including dates, keywords, regions and inputs
• View and act on real-time data from campaigns and not a report from last quarter

Benchmarking

• Compare performance across campaigns and events to identify what tactics are working
• Identify top-performing campaign / event managers to leverage their expertise

CRM integration

• Automatically create and assign social media interactions to your CRM system
• Import campaign / event analytics into your CRM system so you can capture a complete view of their performance