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In our previous post, we established a growing concern among large and mid size enterprises the inability to manage risk, governance and performance objectives. In essence, what we are seeing is that these large and mid-sized organizations have trouble adequately maintaining their social portfolios because of social media profile proliferation. These profiles might be created …Continue Reading
As business methods and tactics shift to accommodate social media, many companies who have been late bloomers, so to speak, scramble to introduce social to their way of doing things. The Internet certainly has no shortage of articles about all-things social media, and content written specifically with beginners in mind is practically a dime a …Continue Reading
From Klout to Kred to Peer Index, social influence has been a hot topic garnering much debate recently. Businesses work to identify the influencers in their industry because getting their attention could bring in lots of new leads. Influencers are highly sought after, in short, because they’re good for business. Using social CRM solutions, you …Continue Reading
Anyone with even the tiniest bit of business sense knows that in order to sustain a business, the customers have to be happy. But customer satisfaction extends far beyond a pleasant in-store experience and satisfaction with purchases. Customer satisfaction also must include the ability to voice their thoughts and share their experiences. And though it …Continue Reading
Today’s social consumers are a hungry bunch. Years ago, laptops and wireless Internet made it easier for us to get our information on-the-go, but we needed more. Today we access that information through tablets and mobile devices using 4G LTE, and these devices seem to be an extension of ourselves. No matter where we are, …Continue Reading
Now that we’ve covered the golden rules of blogging and Twitter, let’s talk about Facebook. As the most-used social network, you can almost guarantee that your target market is present there. If you’ve also made the decision to establish a presence, there are a few “golden rules” you can follow to help you maximize the …Continue Reading
Of all the social media platforms, Twitter has undoubtedly made one of the biggest impacts on how we communicate, network, and do business. In fact, there are over 500 million active Twitter users who send over 340 million tweets each day. With those kind of numbers, it’s easy to see how the platform has become …Continue Reading
Regardless of how well-known your company is (or isn’t), who you are, where you’re from, or what you do, if you have a blog, there will be negative comments. Eventually this is something that everyone has to deal with, especially if you write about anything that is controversial in nature. Negative comments can come from …Continue Reading
By now you’re hopefully aware that having a blog is the cornerstone of your business’s content strategy. You’ve likely also heard it said, however, that you need a good mix of content to keep readers interested and engaged. But what does that mean? Does it mean you have to create content in addition to your …Continue Reading
Business blogging, especially to someone who has never blogged before, can be quite the daunting task. Creating meaningful content is a more involved, long-form process than quick updates on platforms like Twitter and Facebook. Meaningful content – that which educates customers and prospects – takes time to develop, especially if you’re hoping to do it …Continue Reading
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