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Today is my first day as Head of Marketing and Product Management at NextPrinciples, and I wanted to both introduce myself and explain why I decided to join. As VP of Social Media Audience Marketing at SAP, I spent the last 3+ years leading many of SAP’s social marketing initiatives (if you are interested in the …Continue Reading
Of all the social media platforms, Twitter has undoubtedly made one of the biggest impacts on how we communicate, network, and do business. In fact, there are over 500 million active Twitter users who send over 340 million tweets each day. With those kind of numbers, it’s easy to see how the platform has become …Continue Reading
As we’ve been discussing, blogging is a crucial part of your overall content strategy. And while there are aspects of varying complexity to consider as a blogger, there are a number of relatively simple steps that you can take in order to start making the most out of your business blog (or any blog, for …Continue Reading
As you’ve been reading up on content marketing and blogging, you’ve perhaps heard the term “search engine optimization” – or SEO, for short. But what is it? In its most boiled-down form, SEO encompasses the techniques that you use in order to help your web site or blog to be found. Not only that, but …Continue Reading
Regardless of how well-known your company is (or isn’t), who you are, where you’re from, or what you do, if you have a blog, there will be negative comments. Eventually this is something that everyone has to deal with, especially if you write about anything that is controversial in nature. Negative comments can come from …Continue Reading
Business blogging, especially to someone who has never blogged before, can be quite the daunting task. Creating meaningful content is a more involved, long-form process than quick updates on platforms like Twitter and Facebook. Meaningful content – that which educates customers and prospects – takes time to develop, especially if you’re hoping to do it …Continue Reading
If you’ve been paying attention to the business world, you know that content marketing is hot right now. In fact, it might even seem as if this specific branch of marketing emerged from thin air: one day you’d never heard of it, and the next, it was all anyone could talk about. Like many other …Continue Reading
It’s hard to deny the merits of using social media as part of your customer care strategy. After all, that’s where so many of your customers are and where they’re coming together to discuss your brand or industry as a whole. As we become an increasingly more connected society, we begin to require a more …Continue Reading
NextPrinciples was just announced as one of the winners for the upcoming SugarCon App Throwdown event and I will have the honor to demo our solution for the SugarCRM community. Read what Business Wire has to say about the App Throwdown http://t.co/yfLe2PKQ I am very excited to be part of the upcoming SugarCon event so look …Continue Reading
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