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Category Archives: projects

Managing Social Media as Part of Your Small Business Customer Care Strategy

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It’s hard to deny the merits of using social media as part of your customer care strategy. After all, that’s where so many of your customers are and where they’re coming together to discuss your brand or industry as a whole. As we become an increasingly more connected society, we begin to require a more   …Continue Reading


Using a Social CRM in a Social Media Crisis

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Something students of public relations are learning these days is how to respond to a social media crisis. And with good reason, as there is certainly no shortage of examples of such an event. All it takes is one tweet from the wrong account, one disgruntled employee, or one hashtag gone awry and you could   …Continue Reading


Scaling the mountain of Social Data

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One of the challenges facing social media analysis today is manipulating the sheer volume of data. One can imagine the task of sorting, correlating and matching the massive amount of information that spans multiple social channels such as Twitter, Facebook, LinkedIn, blogs, and a multitude of other social sites and then presenting the results nearly   …Continue Reading


Excitement as new project kicks off

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We are thrilled ! We have been asked to carry out a full-fledged pilot by a major software company based out of Silicon Valley. This engagement began as a proof of concept about 6 weeks ago where the results from our Event Monitoring & Analytics solution were tested against the results that they were arriving   …Continue Reading


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