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In our previous post, we established a growing concern among large and mid size enterprises the inability to manage risk, governance and performance objectives. In essence, what we are seeing is that these large and mid-sized organizations have trouble adequately maintaining their social portfolios because of social media profile proliferation. These profiles might be created …Continue Reading
From Klout to Kred to Peer Index, social influence has been a hot topic garnering much debate recently. Businesses work to identify the influencers in their industry because getting their attention could bring in lots of new leads. Influencers are highly sought after, in short, because they’re good for business. Using social CRM solutions, you …Continue Reading
Anyone with even the tiniest bit of business sense knows that in order to sustain a business, the customers have to be happy. But customer satisfaction extends far beyond a pleasant in-store experience and satisfaction with purchases. Customer satisfaction also must include the ability to voice their thoughts and share their experiences. And though it …Continue Reading
You don’t need to be an online reputation expert to know that every move you make in the social sphere can be (and often is) viewed by others. When you ‘Like’ a politician on Facebook, one might assume that you agree with his or her platform. When you follow a band or musician on Twitter, …Continue Reading
All of us in CRM Idol know it is imperative to seek out and identify the kinds of conversations that are happening in our industry. Hopefully, we all have implemented a well thought out social media listening practice across multiple social channels. We keenly listen to “who” is saying “what” – what our competitors, influencers …Continue Reading
Business blogging, especially to someone who has never blogged before, can be quite the daunting task. Creating meaningful content is a more involved, long-form process than quick updates on platforms like Twitter and Facebook. Meaningful content – that which educates customers and prospects – takes time to develop, especially if you’re hoping to do it …Continue Reading
If you’ve been paying attention to the business world, you know that content marketing is hot right now. In fact, it might even seem as if this specific branch of marketing emerged from thin air: one day you’d never heard of it, and the next, it was all anyone could talk about. Like many other …Continue Reading
It’s hard to deny the merits of using social media as part of your customer care strategy. After all, that’s where so many of your customers are and where they’re coming together to discuss your brand or industry as a whole. As we become an increasingly more connected society, we begin to require a more …Continue Reading
SugarCON 2012, The Palace Hotel San Francisco, and a gathering of the SugarCRM community. Next Principles hosted a kiosk in late April 2012 for the SugarCON 2012 event. In real-time, with a code-free, web-based, solution, our “Insight to Action” solution generated the following analytics in 48 hours during the event. The reactions from the kiosk visitors ranged from “I have …Continue Reading
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