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How Social can Help Fulfill the Promise of Delightful Customer Experience Which is better: Social CRM or Traditional CRM? Satya Krishnaswamy says that’s a false choice. The reality is they work together. While companies have wrestled with CRM and integrating social effectively into their CRM, it is actually an huge opportunity when you bring all …Continue Reading
Last week, on February 14, the Women 2.0 conference, themed “The Next Billion,” was held in San Francisco. Among those present at the conference were eminent speakers, investors, startup entrepreneurs, and thought leaders. Using our Insight-to-Action Social Analytics & Engagement Platform, we at NextPrinciples (@NextPrinciples) conducted an analysis of the social media engagement for the …Continue Reading
Esteban Kolsky (@ekolsky) of ThinkJar recently wrote a nice blog post “IBM Heralds The Mainstreaming of (Not Social) Business”. He was referring to IBM’s flagship ‘Get Social’ event ‘IBMConnect’ held in Orlando last week (January 27 – 31). We agree with Esteban that it is not about ‘just’ social but it is about enabling customer centric …Continue Reading
The 2013 International Consumer Electronics Show, or CES, wrapped up on January 11. We at NextPrinciples were tracking the event using our Insight-to-Action Social Analytics and Engagement Platform, and were able to derive some interesting trends and insights coming out of the show. The volume of conversation was high and extremely engaging. You can check …Continue Reading
Practically no event happens in a singular fashion anymore. Sports, television, conferences, and just about any other event you can think of – big or small – all exist online, as well. Whether you realize it or not, even if you haven’t created unique hash tags and threads in order to shape the discussion happening …Continue Reading
Last week, I had the opportunity to be the keynote speaker for the Social Analytics day at DataWeek SF 2012. This was an opportunity that presented itself at the last minute and despite the fact that we had a gazillion other things going on, we thought it was worth it to be able to talk …Continue Reading
On several occasions, we’ve talked on this blog about the importance of monitoring the social conversations that are happening about your brand. A failure to monitor these comments and conversations could result in any number of negative side effects, not the least of which is a full-blown social media crisis. And that’s something that nobody …Continue Reading
SugarCON 2012, The Palace Hotel San Francisco, and a gathering of the SugarCRM community. Next Principles hosted a kiosk in late April 2012 for the SugarCON 2012 event. In real-time, with a code-free, web-based, solution, our “Insight to Action” solution generated the following analytics in 48 hours during the event. The reactions from the kiosk visitors ranged from “I have …Continue Reading
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