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Ted Sapountzis (@sapountzis) recently authored an interesting article on how social potentially can save lives. Needless to say social media played an important part at the the American Society of Clinical Oncology (ASCO) annual conference which was held from May 31 to June 4 2013, in Chicago. We at NextPrinciples used our Insight-to-Action Social Analytics & …Continue Reading
When things blow up on social channels, they seem to really blow up. We certainly don’t want everyone to hear about us because of a rogue tweet or a tasteless update. We don’t want to become a “what not to do” case study. But the solution isn’t to avoid social media. Instead, the solution is …Continue Reading
This sounds like a fairy tale, doesn’t it? Not so fast…. Few people currently question the opportunity social media has to revolutionize industries and companies. Many organizations are currently leveraging social media to transform their business by allowing them to engage with their customers, partners and influencers to offer a more consistent and real-time customer …Continue Reading
As social media becomes such an integral part of marketing, among the most important decisions businesses face these days is whether or not to outsource their social media teams. One of the biggest mistakes a business can make when introducing social is making it one person’s job, who already has a full time job and …Continue Reading
We talk to companies, thought leaders and analysts in the Social Business/Customer Experience/CRM space and learn from them on a daily basis – one of the key things that strikes me is that while we are currently focusing on how to enable companies to incorporate Social Media channels into their current customer-centric strategies, there is …Continue Reading
A few weeks ago, I wrote a blog on how educations institutions can get started with social media. This week our focus is on measuring success. In order to know that any action is having a positive effect, you need to be able to link it to positive business outcomes. For example, you might have …Continue Reading
How Social can Help Fulfill the Promise of Delightful Customer Experience Which is better: Social CRM or Traditional CRM? Satya Krishnaswamy says that’s a false choice. The reality is they work together. While companies have wrestled with CRM and integrating social effectively into their CRM, it is actually an huge opportunity when you bring all …Continue Reading
Ted Sapountzis talked with me about his upcoming panel at SugarCon 2013 on how to optimize your engagement with customers. He notes that with so many channels now for customers to reach us, a new approach must be taken to address this reality. Click To Tweet This Now ★ Tips For Optimizing Customer Engagement at …Continue Reading
It’s been almost 8 years since Dell endured Dell hell, a very public attack by Jeff Jarvis who was having issues with his brand new Dell laptop. This one incident caused Dell to take note of this new medium called social media. Until today, Dell was one of the poster children of companies that ‘got’ …Continue Reading
When social media started to take off, it felt everyone in the teens had MySpace pages first, then Facebook accounts and Twitter handles later; and well, the older generation scoffed. But as these channels started to infiltrate the fabric of our society, there was certainly no denying them. By then, even the older generations had …Continue Reading
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