Visit us on
It’s hard to deny the merits of using social media as part of your customer care strategy. After all, that’s where so many of your customers are and where they’re coming together to discuss your brand or industry as a whole. As we become an increasingly more connected society, we begin to require a more …Continue Reading
In the last couple of years, financial institutions have been catching up with technology. Most major banks have their own app so that you can safely do your banking from your phone (they know it’s always with you, even when your computer isn’t). Quite a few of them are also established on social media, as …Continue Reading
Social media continues to take the business world by storm. But while fields like marketing and public relations are eager to roll up their sleeves and get their hands dirty, plenty of other fields are shying away from social media. It’s not necessarily that professionals in these other fields aren’t interested in using social media …Continue Reading
On your first day of school, someone explained the rules to you. Whether it was a teacher, an administrator, or other students who were older than you, someone relayed expectations. You learned to take turns, to stand in line quietly, and to raise your hand when you wanted to speak. What’s more, you were probably …Continue Reading
When it comes to your brand, you are undoubtedly giving quite a bit of thought to customer experience. That is, when prospects and clients interact with your brand, what do they get? What kind of experience are they met with? Within that, you probably break it down a little further: first, is the experience good …Continue Reading
On several occasions, we’ve talked on this blog about the importance of monitoring the social conversations that are happening about your brand. A failure to monitor these comments and conversations could result in any number of negative side effects, not the least of which is a full-blown social media crisis. And that’s something that nobody …Continue Reading
If you were asked to name a few social media crises off of the top of your head, you could probably do it, right? Surely you’ve heard about The Red Cross “beer tweet” or the Chrysler employee who angrily tweeted that nobody in Detroit knows how to drive. These are high-profile examples, of course. So …Continue Reading
See for yourself how Social CRM can improve your ROI
Choose your feed
