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Monthly Archives: May 2012

NextPrinciples analyses of SugarCon 2012

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SugarCON 2012, The Palace Hotel San Francisco, and a gathering of the SugarCRM community. Next Principles hosted a kiosk in late April 2012 for the SugarCON 2012 event. In real-time, with a code-free, web-based, solution, our “Insight to Action” solution generated the following analytics in 48 hours during the event.  The reactions from the kiosk visitors ranged from “I have   …Continue Reading


Scaling the mountain of Social Data

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One of the challenges facing social media analysis today is manipulating the sheer volume of data. One can imagine the task of sorting, correlating and matching the massive amount of information that spans multiple social channels such as Twitter, Facebook, LinkedIn, blogs, and a multitude of other social sites and then presenting the results nearly   …Continue Reading


B2B Lead Generation via LinkedIn and NextPrinciples – the bridge to business

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There have been numerous online debates recently on whether Facebook or Twitter or LinkedIn is the most effective channel for B2B lead generation and many ‘gurus’ have decreased the signal/noise ratio of this discussion. I thought it would be useful to some of our readers to know what one of our customers is doing in   …Continue Reading


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