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Monthly Archives: April 2012

NextPrinciples a Winner at SugarCon App Throwdown

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NextPrinciples was just announced as one of the winners for the upcoming SugarCon App Throwdown event and I will have the honor to demo our solution for the SugarCRM community. Read what Business Wire has to say about the App Throwdown http://t.co/yfLe2PKQ  I am very excited to be part of the upcoming SugarCon event so look   …Continue Reading


The Event Season is Upon Us

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NextPrinciples will be on the road for the next several weeks. We would love to meet you and speak with you if you are attending the events or just in the neighborhood.  Please join us at the following venues. SugarCon 2012 – NextPrinciples will be at The Palace Hotel in San Francisco, CA April 23   …Continue Reading


Does your solution have the ability to [insert feature name here]?

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I have said this before and I will say it again: Many of the conversations I have with companies today around their “Social CRM” strategies induce in me a strong feeling of deja vu. It’s almost as if I am back in the days of “traditional CRM” where a majority of conversations with companies would   …Continue Reading


The importance of the Listening function

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Listen and its cousins read and research, are the crucial first steps in a social campaign. It is imperitive to seek out and identify the kinds of conversations that are happening in your industry via a thorough social media audit across multiple social channels.  In addition you need to know “who” is saying “what”. Standard   …Continue Reading


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