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Monthly Archives: March 2011

Sweet note of validation

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We had ended our last post by promising to dive into how we think the worlds of Social Media and CRM are inter-related. So you can imagine our joy when we heard earlier today about Radian6′s acquisition by Salesforce and we could not resist this short post as an update. The proof of the pudding,   …Continue Reading


SCRM – history repeating itself ?

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As we engage with new prospects on a daily basis, it is increasingly obvious that we are facing a situation very similar to the world of “traditional” CRM in the 90s. A number of these businesses, large and medium, started their journey with CRM as a philosophy and as yet another TLA (Three Letter Acronym)   …Continue Reading


Hitting the ground running

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Welcome to the Next Principles blog. We are excited to be able to start sharing some info about the company, the team and our dreams and visions with you. Feel free to browse around the freshly minted site. We welcome all suggestions/feedback/questions either through comments here or via Email or through our Twitter handle @nextprinciples.   …Continue Reading


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